Enque Changelog

Reports that carry their own verdict #

Traffic, landing pages, channels and Search Console ship as scheduled insight reports measured against the prior period — plus a social presence audit and three more SEO audits.

Reporting week — every figure now arrives with what it changed from:

• Organic Traffic Report — an insight report, not a raw dump — each period is read against the equal-length period immediately before it, so every figure carries its change: a KPI table (this / prior / Δ), a computed verdict ("sessions ▲447%, but conversion rate ▼9.2 pts — the traffic converts worse"), the derived conversion rate, engagement and duration, and any anomaly day flagged against the median so a spike doesn't quietly distort the trend.
• Organic Landing Pages Report — the top entry pages for organic search, each with its sessions against the prior period, its conversion rate and its change, so the winners and the leaks are obvious. Surfaces the best-converting page, the biggest gainer, and any high-traffic page that converts poorly.
• Traffic & Conversion Report — all traffic broken down by acquisition channel (Organic Search, Direct, Referral, Paid, AI Assistant and the rest), each with sessions against the prior period, conversion rate and change — so the gap between the channels that bring traffic and the channels that actually convert is obvious.
• Two Search Console reports — Search Query Performance ranks the queries the site earns clicks on, each with impressions, CTR, position and its change against the prior period, plus striking-distance opportunities. The Search Console Summary splits clicks into brand and non-brand, so SEO-earned demand is separated from brand recognition, with non-brand growth called out as the real ranking signal. All of these land as deterministic workbooks, scheduled weekly or monthly.
• Reports auto-fill the connected property or site — connect Google and pick a GA4 property or Search Console site on the Tools page, and scheduled reports stage that selection automatically, so there's no typing the property into each run. The Tools page now has a GA4 property picker alongside the Search Console one. Scoped to reports; audits are unaffected.
• Social Profile & Presence Audit — a new Social (Organic) activity: it reads the public profile of your brand and each named competitor across X, Facebook, LinkedIn, Instagram and YouTube, and lands one row per brand and platform — followers, verified, bio, link in bio, content count — plus the follower matrix, per-brand totals, the category leader and your gap to it, verification and profile completeness. Verification includes the gold check: an official organisation reads as verified, and a column says which kind it is.
• Posting cadence, measured over the window it was actually sampled on — the same run samples each profile's recent posts and lands posts-per-week per brand and per platform, with your gap to the most active brand. The rate is computed over the days those posts actually span, never an assumed 90-day window, and it is always quoted with its sample. A sample that hits the run's cap is reported as a floor ("at least X/week") rather than averaged with measured rates, and a platform that returned an empty feed, undated posts or an error is named as unmeasured — a brand we could not measure is never shown as one that does not post. Every cell says which of four things happened: we saw it, the platform refused to show it, the scrape failed, or no handle was staged. Totals count only the platforms actually observed and name every one they left out.
• Duplicate Content & Cannibalization Audit — surfaces pages whose content duplicates another URL, exact copies and near-duplicates that split ranking signals and make pages compete for the same queries. Each finding names the closest matching URL, so the fix — consolidate or differentiate — is obvious.
• Internal Linking Audit — scores how well each page is linked from within the site (inlink and outlink counts, crawl depth, and the crawler's own internal PageRank score) and surfaces the pages left barely linked, weakly linked or buried deep. Limited to indexable pages, so a weakly-linked image or stylesheet never reads as a problem.
• Navigation & Footer Linking Audit — inventories the site's template links across header, navigation, footer and sidebar, with each link's anchor text, where it points and its target's status, and flags any sitewide link leading to a redirect or a dead page. Works at any site size: the link graph is read on the crawl host and only the folded result comes back.